DES2104 – Wk 10 Lecture

10PrinciplesofType

This week we’re looking at aspects of document design that we’ll need to consider for our Nutrition Curriculum project. In particular, we were introduced to the ’10 Principles of using Type’ by Erik Spiekermann & EM Ginger (1993, as cited in Medley, 2013). Rather than list all of them verbatim, there were a few that I thought to be specifically relevant to my plans for my document, namely:

6. Keep to ‘invisible’ fonts for body copy

As this document is supposed to be used in a teaching context, it will likely contain a lot of information. It would be best to stick to an ‘invisible’ font, which is in essence something familiar that is not overly decorative or complicated. Maybe something like Arial, Times New Roman or Gill Sans?

7. Keep the noise down in the background

While I want the design to be interesting and engaging, I will have to be mindful not to make it difficult to read. I will need to find a way to make it interesting, without distracting students from the text or making it hard to see. Which also links to…

10. Contrast of at least 70% is best for legibility

In order to break up the content and make it interesting (without being too noisey) it will probably be worth having some solid coloured backgrounds for some of the pages. Whichever colours I use, I will have to be mindful that they can be read whether printed greyscale or in colour; thus keeping the contrast of at least 70% will be pretty important. This may also relate to the colours of the BG and font in terms of visual contrast for students who are colourblind. Might look into that as well.

Following this we looked through a variety of different layout styles that we could use, and examples from various publications. One that stood out to me in particular was that of an article ‘Chasseurs de Rumeurs’ with used the illustration to draw a double page spread together (see below); with a lassooing across from one side of the page to loop over the title heading on the other. I really like the way this kind of overlap breaks the generic formatting of a page, so it would be really cool to try to use this in my final document (although this might not work if the pages are only to be printed separately).

Illustration by Janie Bastien
‘Chasseurs de rumers’, illustratied by Janie Bastien

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